Lavender Marketing & Co. vs. HighLevel

Powerful Technology. A More Hands-On Experience.

HighLevel gives you the tools to build powerful business systems. Lavender Marketing & Co. helps you put those tools to work.

Through Lavender Suite Pro, we combine CRM technology, automation, website implementation, and ongoing services into a solution designed for local businesses.

Explore Our Plans See the Difference

01
Business Operations
Your leads, bookings, reviews and follow-up
02
Implementation
Configured and supported by Lavender Marketing & Co.
03
Technology
Established HighLevel foundation

The platform behind the experience

Yes, We Use HighLevel. And We're Happy to Tell You Why.

Lavender Suite Pro is built on HighLevel, an established platform for CRM, marketing automation, customer communication, scheduling, and more.

We chose to work with existing technology instead of reinventing software that already provides a strong foundation.

But access to software is only one part of building an effective system for your business. That's where Lavender Marketing & Co. comes in. We help configure the tools, connect the moving parts, and implement the services included in your plan.

You're not paying us to pretend we invented HighLevel. You're working with us because you'd rather have a team help you put the technology to use.

Established Technology

A powerful CRM and automation foundation with tools for customer communication, scheduling, and business management.

Built Around Your Business

We configure the systems and workflows covered by your package around your services, customers, and operating needs.

People Behind the Platform

Your subscription combines technology with the onboarding, assistance, and ongoing services included in your selected plan.

The real difference

The Technology May Be Similar. The Experience Doesn't Have to Be.

Both options can give you powerful tools. The difference comes down to how much you want to configure, manage, and maintain yourself — and which services you'd rather have handled for you.

HighLevel Direct compared with Lavender Marketing & Co.
Capability	HighLevel Direct	Lavender Marketing & Co.
CRM & Contact Management	Available through the underlying platform.	HighLevel-powered CRM, configured as part of the applicable Lavender Suite Pro package.
Website Design & Implementation	Provides website and funnel building tools. Customers can build their own sites or obtain assistance separately.	Custom website design and implementation according to the published service package.
Appointment Scheduling	Calendar and booking tools are available for customer configuration.	Booking systems configured according to the services included in the client's package.
Missed-Call Text-Back	Supported through the platform, subject to configuration and applicable messaging costs.	Configured as part of our published Essentials package, subject to the applicable service terms.
Workflow Automation	Powerful configurable workflow tools.	Applicable follow-up and customer communication workflows configured by our team.
Review Automation	Review request and reputation management capabilities.	Review request workflows configured as part of our published service offering.
AI Receptionist & AI Tools	AI capabilities available according to product, plan, configuration, and applicable usage charges.	Applicable AI implementation and services included in the relevant Growth or Scale package.
Technical Setup	Customers may configure their own systems or purchase available implementation assistance.	The defined done-for-you implementation services included in the purchased package.
Ongoing Service	HighLevel provides platform support, resources, and applicable service options.	Agency-level support and ongoing assistance within the terms of the selected package.
Best Suited For	Businesses, marketers, and agencies comfortable configuring and managing software themselves.	Service businesses that prefer an established technology platform combined with agency implementation and ongoing services.

CRM & Contact Management

HighLevel Direct: Available through the underlying platform.
Lavender Marketing & Co.: HighLevel-powered CRM, configured as part of the applicable Lavender Suite Pro package.

Website Design & Implementation

HighLevel Direct: Provides website and funnel building tools. Customers can build their own sites or obtain assistance separately.
Lavender Marketing & Co.: Custom website design and implementation according to the published service package.

Appointment Scheduling

HighLevel Direct: Calendar and booking tools are available for customer configuration.
Lavender Marketing & Co.: Booking systems configured according to the services included in the client's package.

Missed-Call Text-Back

HighLevel Direct: Supported through the platform, subject to configuration and applicable messaging costs.
Lavender Marketing & Co.: Configured as part of our published Essentials package, subject to the applicable service terms.

Workflow Automation

HighLevel Direct: Powerful configurable workflow tools.
Lavender Marketing & Co.: Applicable follow-up and customer communication workflows configured by our team.

Review Automation

HighLevel Direct: Review request and reputation management capabilities.
Lavender Marketing & Co.: Review request workflows configured as part of our published service offering.

AI Receptionist & AI Tools

HighLevel Direct: AI capabilities available according to product, plan, configuration, and applicable usage charges.
Lavender Marketing & Co.: Applicable AI implementation and services included in the relevant Growth or Scale package.

Technical Setup

HighLevel Direct: Customers may configure their own systems or purchase available implementation assistance.
Lavender Marketing & Co.: The defined done-for-you implementation services included in the purchased package.

Ongoing Service

HighLevel Direct: HighLevel provides platform support, resources, and applicable service options.
Lavender Marketing & Co.: Agency-level support and ongoing assistance within the terms of the selected package.

Best Suited For

HighLevel Direct: Businesses, marketers, and agencies comfortable configuring and managing software themselves.
Lavender Marketing & Co.: Service businesses that prefer an established technology platform combined with agency implementation and ongoing services.

Lavender inclusions depend on your selected plan. See pricing for what each plan includes.

Beyond the software

You Can Buy the Tools. Or You Can Have Someone Help You Put Them Together.

Most business owners don't wake up excited to configure CRM pipelines, connect appointment calendars, troubleshoot automations, or figure out why leads aren't being followed up with. They have customers to serve and a business to run. Our job is to make the technical side easier.

A Professional Website

We design and implement a website built around your business, with the services and hosting included in your selected plan.

Connected Customer Communication

Help bring incoming leads, messages, appointments, and follow-up into one organized environment.

Practical Automation

Put repeatable systems in place for lead follow-up, missed calls, reviews, and other applicable workflows.

Ongoing Assistance

Get the support, maintenance, and service included in your subscription rather than managing every component entirely on your own.

Different Businesses Need Different Levels of Support.

Going Directly to HighLevel May Make Sense If...

You enjoy building and configuring automation systems.
You have internal technical resources.
You want to independently manage your CRM configuration.
You're comfortable learning integrations and workflow logic.
You're primarily purchasing access to software.

Lavender Marketing & Co. May Be a Better Fit If...

You want a professional website and connected growth systems.
You don't want to configure every workflow yourself.
You need better organization around your leads and customer communication.
You want implementation handled as part of your package.
You value an ongoing relationship with a team familiar with your business.

There's no single right answer for every business.

If you want the software and prefer building everything yourself, HighLevel may be a great fit. If you'd rather have an agency help build and maintain the systems covered by your package, that's where Lavender Marketing & Co. comes in.

How we work

From First Design to a Connected Business System.

See Your Design

Request your free website design preview and see what your new online presence could look like.

Choose Your Package

Review your design and select the services that match your business.

We Configure Your System

Our team implements the website and applicable software, communication, scheduling, and follow-up tools.

Keep Moving Forward

Use your connected system with the ongoing hosting, assistance, and services included in your subscription.

Frequently Asked Questions

You Run the Business. We'll Help Build the Systems Behind It.

From your website to your follow-up, let's build something that makes running your business easier.

Get My Free Website Design Explore Our Plans

Lavender Suite Pro is an independent software and services offering by Lavender Marketing & Co., powered by HighLevel technology. It is not HighLevel itself, nor an officially endorsed HighLevel product.