A local marketing company · Strathroy, Monroe & surrounding areas

Your local growth agency for businesses that run on calls, bookings & reviews.

Lavender Marketing & Co. helps local service and appointment-based businesses get more calls, bookings, quote requests, reviews, and follow-up — so fewer customers slip through the cracks.

We set up the website, texts, reminders, reviews, and follow-up — powered by Scale Suite Pro, the software that keeps it all running.

  • Est. 2019
  • ·
  • Strathroy, Monroe & surrounding areas
  • ·
  • Built for service businesses
  • ·
  • Powered by Scale Suite Pro
  • ·
  • No long-term contracts
Scroll · The system below
AJ Lavender, Founder of Lavender Marketing & Co.

AJ Lavender

Founder, Lavender Marketing & Co.

Strathroy, ON·Monroe, MI·Born & raised local

A letter from the founder

"I started LM&C for local business owners who do great work — but lose opportunities to businesses with faster follow-up, stronger reviews, and better systems."

I was raised between Strathroy, Ontario and Monroe, Michigan — two small towns where your name still means something and the diner knows your order. I've spent years inside these local markets, working shoulder-to-shoulder with the owners who actually run them. Most local businesses aren't losing because they lack skill. They're losing because the modern customer chooses the company that looks trustworthy, responds quickly, and makes the next step easy. LM&C exists to build that system — the website, the words, the workflows, and the software that help local businesses turn attention into booked work.

·More Calls·More Bookings·More Quote Requests·More Reviews·Faster Follow-Up·Missed-Call Text-Back·Easier Booking·Show Up Locally·Lead Tracking·Win Back Old Customers·More Calls·More Bookings·More Quote Requests·More Reviews·Faster Follow-Up·Missed-Call Text-Back·Easier Booking·Show Up Locally·Lead Tracking·Win Back Old Customers

Why local businesses lose

Most local businesses don't lose because they're bad at their craft.

They lose because another local business answers faster, looks better online, has more reviews, and makes it easier for the customer to book or request a quote. LM&C sets up the website, the texts, the reminders, the reviews, and the follow-up so more people actually call, book, or request a quote.

Stop losing missed calls

When you miss a call, the system texts the customer back automatically — before they call your competitor.

Show up when locals search

A clearer website and stronger Google presence so nearby customers find you and trust you first.

Get more 5-star reviews

Automatic texts ask happy customers for a review at the right moment — so your reputation keeps building.

Make it easier to book

Simple booking, reminders, and automatic follow-up so more leads turn into actual jobs and appointments.

Marketing team + software

LM&C sets up the system.
Scale Suite Pro keeps it running.

— The Company

Lavender Marketing & Co.

A local marketing company. We set up the website, the words, the calls-and-bookings page, the reviews flow, and the follow-up so more local customers take the next step.

— The Engine

Scale Suite Pro

The software that keeps it running — your calls, bookings, reviews, follow-up, missed-call text-backs, and lead tracking all in one connected place.

LM&C sets it up. Scale Suite Pro keeps it running. One connected system instead of five disconnected tools.

Two buyer paths

Built for two kinds of local businesses.

Home Services

Stop losing jobs when you miss a call.

For contractors, trades, roofers, plumbers, landscapers, electricians, renovation companies, and service businesses where one missed call can cost hundreds or thousands.

  • Auto text-back when you miss a call
  • Quote request page that actually converts
  • More 5-star reviews from happy customers
  • Show up when locals search Google
  • One place to track every lead
  • Automatic follow-up texts and reminders
Appointment Businesses

Fill more appointments without more front-desk work.

For barbers, salons, dog groomers, tattoo shops, detailers, med spas, and high-volume appointment businesses that need fewer gaps in the calendar.

  • Easier online booking, 24/7
  • Automatic confirmations and reminders
  • More reviews from happy clients
  • Win-back texts for clients who haven't been in
  • Promo texts and emails for slow days
  • One place to see every client and booking

№ 002 — Begin here

Find where your business is losing calls, bookings & quote requests.

We'll review your website, Google presence, missed calls, reviews, booking process, and follow-up — then show you the biggest fixes to help more local customers take the next step.

Built for local service & appointment businesses in Strathroy, Monroe & surrounding areas.

  • 01Are visitors leaving without calling or booking?
  • 02Is your Google presence helping or hurting?
  • 03Are missed calls being followed up fast?
  • 04Are happy customers being asked for reviews?
  • 05Is booking or requesting a quote easy?
  • 06Are old leads being followed up with?
Scale Suite Pro

Scale Suite Pro

An LM&C product

Featured product · Built by Lavender Marketing & Co.

The software that keeps the system running.

Scale Suite Pro brings your calls, bookings, reviews, follow-up, missed-call texts, customer conversations, and lead tracking into one connected place — so nothing slips through the cracks.

LM&C installs it. Scale Suite Pro runs it.

APP.SCALESUITEPRO.COM
v 4.2
Scale Suite Pro example dashboard showing opportunity status, conversion rate, funnel, and stage distribution
Example dashboard — illustrative onlyLive preview

Missed-Call Text-Back

More Customer Reviews

AI Helps Answer Questions

One Place For Every Lead

Easier Booking

Calls-and-Bookings Pages

Show Up Locally

See Where Leads Come From

№ 003 — Onboarding bonus Included with qualifying Scale Suite Pro plans

Onboarding bonus

Most local websites look fine, but they don't make the next step obvious.We'll build the page your customers land on before they call, book, or request a quote — then connect it to your follow-up, reviews, tracking, and Scale Suite Pro setup.

Included with qualifying Scale Suite Pro onboarding. Not a standalone free website offer.

$5,000 value · $0

What's included

  • Built to help visitors call, book, or request a quote
  • Written in words your customers actually understand
  • Mobile-first and fast
  • Connected to follow-up texts and reminders
  • Connected to tracking and reviews
  • Included with qualifying Scale Suite Pro setup

Agency rate

$3k–$8k included

Proof & partnerships

Local and regional businesses we've helped build, improve, or support.

A selection of businesses, organizations, and brands LM&C has partnered with across websites, campaigns, systems, events, and growth projects.

Home Services · Plumbing & Renovations

RCM Plumbing

Installed
Website · Local SEO · Review Flow · Scale Suite Pro
Result
Recovered ~32% more after-hours estimate calls in the first 60 days through missed-call text-back and faster follow-up.
Time frame
60 days

Home Services · Window Cleaning

Couto's Cleaning

Installed
Conversion Site · Review Generation · Booking Flow
Result
Doubled monthly review volume and lifted estimate request conversion across the booking page in the first quarter.
Time frame
90 days

Event · Local Community

Strathroy Lobster Fest

Installed
Event Site · Local Visibility · Campaign Pages
Result
Sold-out year over year with strengthened local search presence and a streamlined ticket / sponsor funnel.
Time frame
Annual campaign

Selected partners

Recent partnerships

SS

Charity Event

The Summit of Strength ALS Gala

WH

International Business Conglomerate

Ward Holdings International

MG

Final Expense Insurance IMO

The Miles Group

AM

Financial Services & Wealth Advisors

AMG & Associates

RC

Plumbing & Renovations

RCM Plumbing

CG

Final Expense Insurance Agency

The Chambers Group

NS

Entertainment & Event Planning

Neva Say Neva Entertainment

PC

Cultural & Social Club

Portuguese Canadian Club of Strathroy

LF

Event Planning

Strathroy Lobster Fest

UD

Specialty Snack Foods

Uncommon Delights

TN

Tanzanian Organic Cashews

TanzaNutz

NC

Real Estate

New Canaan Properties LLC

SF

Final Expense Insurance Agency

Spartan Financial

BT

Relationship Coaching

Broken Together

SA

Athletic Apparel & Lifestyle

Soccerfice Apparel

CC

Window Cleaning

Couto's Cleaning

CI

Food & Import/Export

Colemat Industries Inc.

SS

Charity Event

The Summit of Strength ALS Gala

WH

International Business Conglomerate

Ward Holdings International

MG

Final Expense Insurance IMO

The Miles Group

AM

Financial Services & Wealth Advisors

AMG & Associates

RC

Plumbing & Renovations

RCM Plumbing

CG

Final Expense Insurance Agency

The Chambers Group

NS

Entertainment & Event Planning

Neva Say Neva Entertainment

PC

Cultural & Social Club

Portuguese Canadian Club of Strathroy

LF

Event Planning

Strathroy Lobster Fest

UD

Specialty Snack Foods

Uncommon Delights

TN

Tanzanian Organic Cashews

TanzaNutz

NC

Real Estate

New Canaan Properties LLC

SF

Final Expense Insurance Agency

Spartan Financial

BT

Relationship Coaching

Broken Together

SA

Athletic Apparel & Lifestyle

Soccerfice Apparel

CC

Window Cleaning

Couto's Cleaning

CI

Food & Import/Export

Colemat Industries Inc.

SS

Charity Event

The Summit of Strength ALS Gala

WH

International Business Conglomerate

Ward Holdings International

MG

Final Expense Insurance IMO

The Miles Group

AM

Financial Services & Wealth Advisors

AMG & Associates

RC

Plumbing & Renovations

RCM Plumbing

CG

Final Expense Insurance Agency

The Chambers Group

NS

Entertainment & Event Planning

Neva Say Neva Entertainment

PC

Cultural & Social Club

Portuguese Canadian Club of Strathroy

LF

Event Planning

Strathroy Lobster Fest

UD

Specialty Snack Foods

Uncommon Delights

TN

Tanzanian Organic Cashews

TanzaNutz

NC

Real Estate

New Canaan Properties LLC

SF

Final Expense Insurance Agency

Spartan Financial

BT

Relationship Coaching

Broken Together

SA

Athletic Apparel & Lifestyle

Soccerfice Apparel

CC

Window Cleaning

Couto's Cleaning

CI

Food & Import/Export

Colemat Industries Inc.

SS

Charity Event

The Summit of Strength ALS Gala

WH

International Business Conglomerate

Ward Holdings International

MG

Final Expense Insurance IMO

The Miles Group

AM

Financial Services & Wealth Advisors

AMG & Associates

RC

Plumbing & Renovations

RCM Plumbing

CG

Final Expense Insurance Agency

The Chambers Group

NS

Entertainment & Event Planning

Neva Say Neva Entertainment

PC

Cultural & Social Club

Portuguese Canadian Club of Strathroy

LF

Event Planning

Strathroy Lobster Fest

UD

Specialty Snack Foods

Uncommon Delights

TN

Tanzanian Organic Cashews

TanzaNutz

NC

Real Estate

New Canaan Properties LLC

SF

Final Expense Insurance Agency

Spartan Financial

BT

Relationship Coaching

Broken Together

SA

Athletic Apparel & Lifestyle

Soccerfice Apparel

CC

Window Cleaning

Couto's Cleaning

CI

Food & Import/Export

Colemat Industries Inc.

Hover to pause

What we set up for you

What we set up for you.

One connected setup to help more people find you, trust you, contact you, book with you, and hear back fast — without adding more front-desk work.

Get a Free Growth Audit
01

Pages That Get Action

Website pages built to help visitors call, book, or request a quote — written in words your customers understand.

02

Show Up Locally

Help your business appear when nearby customers search for what you do on Google and Maps.

03

Missed-Call Text-Back

When you miss a call, the system texts the customer back automatically — so they don't go call your competitor.

04

More Customer Reviews

Make it easier to ask happy customers for a review at the right time, automatically.

05

Lead Tracking

Keep every call, form, booking, and quote request in one place — see what came from where.

06

Easier Booking

Make it simple for customers to book, get reminders, and stop no-shows from killing the calendar.

07

Automatic Follow-Up

Texts and reminders to new leads, old leads, and past customers — so leads don't go cold.

08

Clear Reporting

See where leads are coming from and what's happening after they reach out.

How we set it up

How we set it up.

Phase 01

Find the leaks

We look at where customers find you, where they drop off, and where calls, bookings, reviews, and follow-up are being missed.

01

Phase 02

Build the plan

We map what to fix first: the page, the offer, the missed-call text, the reviews, the booking flow, and the follow-up.

02

Phase 03

Set it up

We build and connect the system through LM&C and Scale Suite Pro, then show your team how to use it.

03

Phase 04

Improve it

We watch what's working, fix what's leaking, and keep improving the system over time.

04

Local focus

Built for local markets where reputation travels fast.

In Strathroy, Monroe, and surrounding areas, your next customer is usually comparing you against another local business. The one with faster response, stronger reviews, better presence, and easier booking usually wins. LM&C helps you become that business.

  • Strathroy & surrounding areas
  • Monroe & surrounding areas
  • Built for local service & appointment businesses
  • Designed for calls, bookings, estimates & reviews
Frequently asked

Questions, answered.

Lavender Marketing & Co. is a local marketing company — we set up the website, the texts, the reviews, the booking, and the follow-up. Scale Suite Pro is the software that keeps it all running. LM&C sets it up. Scale Suite Pro keeps it running.

Local service and appointment-based businesses that depend on calls, bookings, quote requests, reviews, and repeat customers — primarily in Strathroy, Monroe, and surrounding areas.

For most setups, yes. Scale Suite Pro is what keeps the website, follow-up, reviews, customer list, and booking working together as one system instead of five disconnected tools.

It's included with qualifying Scale Suite Pro setup — not a standalone free website offer. We build it because the system works better when visitors have a clear reason to call, book, or request a quote.

Yes, but our main focus is Strathroy, Monroe, and the surrounding local markets where we know the customer, the seasons, and the competition.

No long-term contracts are required unless a custom setup specifically states otherwise.

Start with a Free Growth Audit. We'll review your website, Google presence, missed calls, reviews, booking, and follow-up — then show you the biggest fixes to help more local customers take the next step.

№ 004 — The next move

Find the leaks.
Fix the system.
Book more local work.

Get a free growth audit and see where your business is losing calls, bookings, quote requests, reviews, and follow-up.