A local marketing company · Strathroy, Monroe & surrounding areas
Your local growth agency for businesses that run on calls, bookings & reviews.
Lavender Marketing & Co. helps local service and appointment-based businesses get more calls, bookings, quote requests, reviews, and follow-up — so fewer customers slip through the cracks.
We set up the website, texts, reminders, reviews, and follow-up — powered by Scale Suite Pro, the software that keeps it all running.
- Est. 2019
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- Strathroy, Monroe & surrounding areas
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- Built for service businesses
- ·
- Powered by Scale Suite Pro
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- No long-term contracts

AJ Lavender
Founder, Lavender Marketing & Co.
A letter from the founder
"I started LM&C for local business owners who do great work — but lose opportunities to businesses with faster follow-up, stronger reviews, and better systems."
I was raised between Strathroy, Ontario and Monroe, Michigan — two small towns where your name still means something and the diner knows your order. I've spent years inside these local markets, working shoulder-to-shoulder with the owners who actually run them. Most local businesses aren't losing because they lack skill. They're losing because the modern customer chooses the company that looks trustworthy, responds quickly, and makes the next step easy. LM&C exists to build that system — the website, the words, the workflows, and the software that help local businesses turn attention into booked work.
Why local businesses lose
Most local businesses don't lose because they're bad at their craft.
They lose because another local business answers faster, looks better online, has more reviews, and makes it easier for the customer to book or request a quote. LM&C sets up the website, the texts, the reminders, the reviews, and the follow-up so more people actually call, book, or request a quote.
Stop losing missed calls
When you miss a call, the system texts the customer back automatically — before they call your competitor.
Show up when locals search
A clearer website and stronger Google presence so nearby customers find you and trust you first.
Get more 5-star reviews
Automatic texts ask happy customers for a review at the right moment — so your reputation keeps building.
Make it easier to book
Simple booking, reminders, and automatic follow-up so more leads turn into actual jobs and appointments.
Marketing team + software
LM&C sets up the system.
Scale Suite Pro keeps it running.
— The Company
Lavender Marketing & Co.
A local marketing company. We set up the website, the words, the calls-and-bookings page, the reviews flow, and the follow-up so more local customers take the next step.
One system
— The Engine
Scale Suite Pro
The software that keeps it running — your calls, bookings, reviews, follow-up, missed-call text-backs, and lead tracking all in one connected place.
LM&C sets it up. Scale Suite Pro keeps it running. One connected system instead of five disconnected tools.
Built for two kinds of local businesses.
Stop losing jobs when you miss a call.
For contractors, trades, roofers, plumbers, landscapers, electricians, renovation companies, and service businesses where one missed call can cost hundreds or thousands.
- Auto text-back when you miss a call
- Quote request page that actually converts
- More 5-star reviews from happy customers
- Show up when locals search Google
- One place to track every lead
- Automatic follow-up texts and reminders
Fill more appointments without more front-desk work.
For barbers, salons, dog groomers, tattoo shops, detailers, med spas, and high-volume appointment businesses that need fewer gaps in the calendar.
- Easier online booking, 24/7
- Automatic confirmations and reminders
- More reviews from happy clients
- Win-back texts for clients who haven't been in
- Promo texts and emails for slow days
- One place to see every client and booking
№ 002 — Begin here
Find where your business is losing calls, bookings & quote requests.
We'll review your website, Google presence, missed calls, reviews, booking process, and follow-up — then show you the biggest fixes to help more local customers take the next step.
Built for local service & appointment businesses in Strathroy, Monroe & surrounding areas.
- 01Are visitors leaving without calling or booking?
- 02Is your Google presence helping or hurting?
- 03Are missed calls being followed up fast?
- 04Are happy customers being asked for reviews?
- 05Is booking or requesting a quote easy?
- 06Are old leads being followed up with?

Scale Suite Pro
An LM&C product
The software that keeps the system running.
Scale Suite Pro brings your calls, bookings, reviews, follow-up, missed-call texts, customer conversations, and lead tracking into one connected place — so nothing slips through the cracks.
LM&C installs it. Scale Suite Pro runs it.

Missed-Call Text-Back
More Customer Reviews
AI Helps Answer Questions
One Place For Every Lead
Easier Booking
Calls-and-Bookings Pages
Show Up Locally
See Where Leads Come From
Onboarding bonus
Most local websites look fine, but they don't make the next step obvious.
We'll build the page your customers land on before they call, book, or request a quote — then connect it to your follow-up, reviews, tracking, and Scale Suite Pro setup.
Included with qualifying Scale Suite Pro onboarding. Not a standalone free website offer.
What's included
- Built to help visitors call, book, or request a quote
- Written in words your customers actually understand
- Mobile-first and fast
- Connected to follow-up texts and reminders
- Connected to tracking and reviews
- Included with qualifying Scale Suite Pro setup
Agency rate
$3k–$8k included
Proof & partnerships
Local and regional businesses we've helped build, improve, or support.
A selection of businesses, organizations, and brands LM&C has partnered with across websites, campaigns, systems, events, and growth projects.
Home Services · Plumbing & Renovations
RCM Plumbing
- Installed
- Website · Local SEO · Review Flow · Scale Suite Pro
- Result
- Recovered ~32% more after-hours estimate calls in the first 60 days through missed-call text-back and faster follow-up.
- Time frame
- 60 days
Home Services · Window Cleaning
Couto's Cleaning
- Installed
- Conversion Site · Review Generation · Booking Flow
- Result
- Doubled monthly review volume and lifted estimate request conversion across the booking page in the first quarter.
- Time frame
- 90 days
Event · Local Community
Strathroy Lobster Fest
- Installed
- Event Site · Local Visibility · Campaign Pages
- Result
- Sold-out year over year with strengthened local search presence and a streamlined ticket / sponsor funnel.
- Time frame
- Annual campaign
Selected partners
Recent partnerships
Charity Event
The Summit of Strength ALS Gala
International Business Conglomerate
Ward Holdings International
Final Expense Insurance IMO
The Miles Group
Financial Services & Wealth Advisors
AMG & Associates
Plumbing & Renovations
RCM Plumbing
Final Expense Insurance Agency
The Chambers Group
Entertainment & Event Planning
Neva Say Neva Entertainment
Cultural & Social Club
Portuguese Canadian Club of Strathroy
Event Planning
Strathroy Lobster Fest
Specialty Snack Foods
Uncommon Delights
Tanzanian Organic Cashews
TanzaNutz
Real Estate
New Canaan Properties LLC
Final Expense Insurance Agency
Spartan Financial
Relationship Coaching
Broken Together
Athletic Apparel & Lifestyle
Soccerfice Apparel
Window Cleaning
Couto's Cleaning
Food & Import/Export
Colemat Industries Inc.
Charity Event
The Summit of Strength ALS Gala
International Business Conglomerate
Ward Holdings International
Final Expense Insurance IMO
The Miles Group
Financial Services & Wealth Advisors
AMG & Associates
Plumbing & Renovations
RCM Plumbing
Final Expense Insurance Agency
The Chambers Group
Entertainment & Event Planning
Neva Say Neva Entertainment
Cultural & Social Club
Portuguese Canadian Club of Strathroy
Event Planning
Strathroy Lobster Fest
Specialty Snack Foods
Uncommon Delights
Tanzanian Organic Cashews
TanzaNutz
Real Estate
New Canaan Properties LLC
Final Expense Insurance Agency
Spartan Financial
Relationship Coaching
Broken Together
Athletic Apparel & Lifestyle
Soccerfice Apparel
Window Cleaning
Couto's Cleaning
Food & Import/Export
Colemat Industries Inc.
Charity Event
The Summit of Strength ALS Gala
International Business Conglomerate
Ward Holdings International
Final Expense Insurance IMO
The Miles Group
Financial Services & Wealth Advisors
AMG & Associates
Plumbing & Renovations
RCM Plumbing
Final Expense Insurance Agency
The Chambers Group
Entertainment & Event Planning
Neva Say Neva Entertainment
Cultural & Social Club
Portuguese Canadian Club of Strathroy
Event Planning
Strathroy Lobster Fest
Specialty Snack Foods
Uncommon Delights
Tanzanian Organic Cashews
TanzaNutz
Real Estate
New Canaan Properties LLC
Final Expense Insurance Agency
Spartan Financial
Relationship Coaching
Broken Together
Athletic Apparel & Lifestyle
Soccerfice Apparel
Window Cleaning
Couto's Cleaning
Food & Import/Export
Colemat Industries Inc.
Charity Event
The Summit of Strength ALS Gala
International Business Conglomerate
Ward Holdings International
Final Expense Insurance IMO
The Miles Group
Financial Services & Wealth Advisors
AMG & Associates
Plumbing & Renovations
RCM Plumbing
Final Expense Insurance Agency
The Chambers Group
Entertainment & Event Planning
Neva Say Neva Entertainment
Cultural & Social Club
Portuguese Canadian Club of Strathroy
Event Planning
Strathroy Lobster Fest
Specialty Snack Foods
Uncommon Delights
Tanzanian Organic Cashews
TanzaNutz
Real Estate
New Canaan Properties LLC
Final Expense Insurance Agency
Spartan Financial
Relationship Coaching
Broken Together
Athletic Apparel & Lifestyle
Soccerfice Apparel
Window Cleaning
Couto's Cleaning
Food & Import/Export
Colemat Industries Inc.
Hover to pause
What we set up for you
What we set up for you.
One connected setup to help more people find you, trust you, contact you, book with you, and hear back fast — without adding more front-desk work.
Get a Free Growth AuditPages That Get Action
Website pages built to help visitors call, book, or request a quote — written in words your customers understand.
Show Up Locally
Help your business appear when nearby customers search for what you do on Google and Maps.
Missed-Call Text-Back
When you miss a call, the system texts the customer back automatically — so they don't go call your competitor.
More Customer Reviews
Make it easier to ask happy customers for a review at the right time, automatically.
Lead Tracking
Keep every call, form, booking, and quote request in one place — see what came from where.
Easier Booking
Make it simple for customers to book, get reminders, and stop no-shows from killing the calendar.
Automatic Follow-Up
Texts and reminders to new leads, old leads, and past customers — so leads don't go cold.
Clear Reporting
See where leads are coming from and what's happening after they reach out.
How we set it up.
Phase 01
Find the leaks
We look at where customers find you, where they drop off, and where calls, bookings, reviews, and follow-up are being missed.
01Phase 02
Build the plan
We map what to fix first: the page, the offer, the missed-call text, the reviews, the booking flow, and the follow-up.
02Phase 03
Set it up
We build and connect the system through LM&C and Scale Suite Pro, then show your team how to use it.
03Phase 04
Improve it
We watch what's working, fix what's leaking, and keep improving the system over time.
04Local focus
Built for local markets where reputation travels fast.
In Strathroy, Monroe, and surrounding areas, your next customer is usually comparing you against another local business. The one with faster response, stronger reviews, better presence, and easier booking usually wins. LM&C helps you become that business.
- Strathroy & surrounding areas
- Monroe & surrounding areas
- Built for local service & appointment businesses
- Designed for calls, bookings, estimates & reviews
Questions, answered.
Lavender Marketing & Co. is a local marketing company — we set up the website, the texts, the reviews, the booking, and the follow-up. Scale Suite Pro is the software that keeps it all running. LM&C sets it up. Scale Suite Pro keeps it running.
Local service and appointment-based businesses that depend on calls, bookings, quote requests, reviews, and repeat customers — primarily in Strathroy, Monroe, and surrounding areas.
For most setups, yes. Scale Suite Pro is what keeps the website, follow-up, reviews, customer list, and booking working together as one system instead of five disconnected tools.
It's included with qualifying Scale Suite Pro setup — not a standalone free website offer. We build it because the system works better when visitors have a clear reason to call, book, or request a quote.
Yes, but our main focus is Strathroy, Monroe, and the surrounding local markets where we know the customer, the seasons, and the competition.
No long-term contracts are required unless a custom setup specifically states otherwise.
Start with a Free Growth Audit. We'll review your website, Google presence, missed calls, reviews, booking, and follow-up — then show you the biggest fixes to help more local customers take the next step.
№ 004 — The next move
Find the leaks.
Fix the system.
Book more local work.
Get a free growth audit and see where your business is losing calls, bookings, quote requests, reviews, and follow-up.

