7 Signs Your Website Needs a Redesign (Not Just a Facelift)
A slow, dated website quietly costs you leads every single day. Here are the seven signals that it's time for a full redesign.
Most business owners know something is off with their website long before they do anything about it. Traffic is flat, the phone rings less, and the site feels embarrassing to send to a prospect. The question is whether you need a coat of paint or a proper redesign.
Sign one: your bounce rate on mobile is above 70%. Sign two: your site takes longer than three seconds to load. Sign three: you can't update a page without calling a developer. Sign four: your branding has moved on but the site hasn't. Sign five: your competitors look modern and you don't.
Sign six: you have no clear call to action above the fold. Visitors should never have to hunt for the next step. Sign seven: your analytics show visitors arriving and leaving without ever reaching a contact or pricing page.
If three or more of those apply, patching won't help. Structure, messaging and conversion paths all need rethinking together — which is exactly what a redesign is for.
