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Pricing5 min readApril 21, 2026
How Much Should a Small Business Website Actually Cost?
Quotes range from $500 to $50,000 for what looks like the same thing. Here's what actually drives the price.
Website pricing is confusing because you're not buying one thing. You're buying design, content, development, integrations and ongoing support — and agencies bundle them differently.
Page count matters far less than people expect. A ten-page brochure site with a single template costs less than a five-page site with five bespoke layouts.
Integrations are the real variable. CRM sync, booking systems, payment flows and custom calculators all add engineering time.
Our advice: get quotes broken down by line item, and be suspicious of any proposal that won't show you a design before you commit.
